Social Media

SocialRank Realtime helps marketers get more proactive on social media

Get a 15 Day Free Trial at 3DCart.com


SocialRank co-founder Alex Taub classifies most brand interactions on social media into two broad categories. They’re either broadcasting to all of their followers or, if they’re communicating individually, it’s usually in a reactive way, like responding to a complaint.

With the just-launched SocialRank Realtime, Taub and his team are trying to enable something different. So instead of just looking for complaints or comments about their brand, a marketer could find relevant conversations where they can make someone happy by jumping in and offering a free product or another deal, and maybe get a little positive promotion in the process.

You can see a number of real examples in this company blog post, like Aéropostale offering a free Starbucks gift card to students complaining about their midterms, and Juicy Couture offering clothes to people tweeting about what to wear at Coachella. Oh, and there’s the new Magic Mike Live show giving tickets to someone tweeting about a bachelorette party in Las Vegas.

To accomplish this, Taub said SocialRank is using machine learning and artificial intelligence technology to surface posts that are about “wants” and “needs” — starting in the categories of food, beverage, travel and entertainment. (The team is also looking to improve the technology as far as understanding the emotions conveyed in a tweet, and also distinguishing between brand and individual accounts.) Those posts are presented in a feed where a marketer can browse and respond.

SocialRank Realtime

Of course, those brands aren’t necessarily going to offer free stuff to every single Twitter user who could use a little gift. So the Realtime product also allows the marketer to see SocialRank data about each user, so they can focus on situations where a positive interaction might get more exposure.

Taub described this as “a social media command center of one,” where a single marketer or social media manager could find and respond to a wide range of opportunities to create positive buzz around the company.

“We’ll let you automate authenticity,” he said, adding that it’s “all about creating these amazing experiences.”

SocialRank is currently experimenting with different pricing options for Realtime.


Source link

About the author

gadgetslounge

Your Tech Guy, Geek or Go-Getter

Gadgets Lounge was created with you in mind. I've created your one stop tech repair, review and content site. As your one stop shop. I've allowed you the opportunity to browse the different blog posts and also go over any services you may need. In regards to your tech issues.

Gadgets Lounge is committed to servicing our customers to the best of our ability. It's something we strive for. If you're a geek who just want knowledge base or that one that loves everything tech we're the site for you.

Enter the mind of Gadgets Lounge. It will be here that you'll become addicted.

Chow!

Add Comment

Click here to post a comment

Your email address will not be published. Required fields are marked *

Web Hosting
Jobs from Indeed
GNC Black Friday GC 20% Off
K Capital Advisors